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Google launches In-Page Analytics
Google's Analytics service is a very useful tool for webmasters to track what their visitors are doing on their sites and what they're clicking on. However, up until now there was no good way to visualize how visitors navigate on a website. Analytics reports do contain a lot of data, but making sense of all the different elements of a page that are referenced in them can be a pain.
To address such issues, Google has launched a new beta feature for Analytics called In-Page Analytics, which superimposes your Analytics data over your website as you browse through it. This tremendously improves understanding of Analytics data and of your visitors' usage patterns.
In-Page Analytics is already available for all Analytics users who have English as their language. Being a beta means that there's a chance that not everything will work smoothly, but Google engineers are working on improving it.
There's a demo video waiting for you after the jump and you can find out more about In-Page Analytics by going to Google's Help Center here.
Comments
4
Subscribe to commentsBen CarlsonOct 15th 2010 11:23PM
I saw this today, too. The only thing that bugs me is it looks like it tracks the % of clicks to a given page, not on a specific link. If I have four links on a page to another page, each of those percentages is equal, so I can't tell which links are effective or not. Very sad. :(
scottixOct 16th 2010 11:43AM
This is pretty sweet, I love Analytics.
Marek FossOct 16th 2010 6:49PM
In terms of UI it looks horrible. Heatmaps FTW.
EnriqueOct 18th 2010 11:41AM
@Ben Carlson - the guy on the video does mention that this will happen, and he also mentions that it's something Google is working on solving. Omniture resolves this by requesting a separate variable name for each link (they call it the Object ID for ClickMap) and it's ... not ideal. Hopefully Google can come up with a more easily implementable solution.