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Web advertising groups launch tracking opt-out initiative

Relevant ads can sometimes be useful -- Google's recent hyper-local announcement is one such case. However, there are plenty of users on the Web who aren't all that keen about the behavior-tracking that ad providers employ in order to serve those ads.

And apparently the people behind the ads think the right thing to do is to offer you a way out. The newly-formed Self-Regulatory Program for Online Behavioral Advertising is comprised of a handful of media and marketing groups and aims to provide users with easy-to-understand information about tracking and advertising practices.

The group will also maintain an opt-out list. See that little blue icon in the corner of the Crucial ad? You may soon see it popping up around the Web. Click it, and you'll be whisked away to an explanatory snippet and given the option to add yourself to the opt-out list.

It's a bit like the no-call list for telemarketers, except you're still going to see ads on the Web -- they just won't be quite as targeted. Though by simply knowing a site's core demographic, they'll probably still be able to get relatively close even if you do opt out.

[via the Sunbelt Blog]

Tags: ad, banner, privacy, tracking, web