Amazon unveils Kindle for the Web
As Mobiputing's Brad Linder pointed out to me, this could eventually lead to an Amazon Video On Demand-type setup for Kindle: "stream" books to your browser via the viewer, or cache them via HTML5's localstorage element for offline reading. Hey, the Web is the platform, right? Why bother developing dedicated apps for a slew of different devices if you can cleverly code a single Web app which does the job just as well?
Take a look at the embed code in action after the break -- it's a lot like a Google Docs Viewer or Scribd embed. Kindle for the Web currently bears the beta tag, so you might not see it on many Kindle books as you browser Amazon's shelves.