Microsoft rolls out new Bing Rewards incentive program
There's a catch, of course. You can't accumulate points simply by using Bing for searches -- you've got to install the Silverlight-powered Bing Bar as well. If you're willing to do that, you'll collect one credit for every five searches you perform, and you can earn a maximum of eight points per day. As Search Engine Land points out, at that rate, it would take you just under a year to cash 'em in for a Scrabble game.
It's important to note, however, that this is just a preview of Bing Rewards. Microsoft could certainly up the ante before the official launch, and they may have to. I'm not sure I'd be willing to spend a year with the Bing Bar just for a cheese-serving tray.