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Google Instant launches, searching now 'faster than the speed of type'
Google's big announcement is the launch of Google Instant. I think most of us had hoped Instant would be but a part of today's goodies, but alas! You can try it out by simply heading to www.google.com -- and if it hasn't been activated for you yet, check out our previous post on the topic.
Google Instant actually represents the next big step in semantic search. Now, rather than simply suggesting terms as you type, Google can show you what it thinks you want to see -- after typing just a single word, a single keypress! Two people can type in 'Hollywood' and have different results immediately shown to them -- one might get the latest Hollywood gossip, while the other gets some film review sites.
Basically, this is Google's big play. This is Google showing that it knows more about you than yourself. One day soon, you will visit Google.com and you'll simply be able to tab through a bunch of suggested search terms -- you won't even have to start typing. There'll be an auto-play option of course, so you can just sit back and play with, or read, whatever Google has picked out for you.
O brave new world...
Comments
12
Subscribe to commentsJonnySep 8th 2010 5:24PM
Anyone else think this feature is useless? Why do I want to get results before I'm done typing what I want?
I'll stick with bing
Android underlingSep 8th 2010 5:39PM
So if I am searching for "Mass effect" and I only have to type in "Mas" you think thats useless? Not to mention I dont have to hit enter or anything. You can say that auto suggest does it for you, but Google instant will automatically fill it in for you, most of the time you dont even have to choose from the list of auto suggests.
But I get the feeling you dont like Google much to begin with.
emmzeeSep 8th 2010 5:36PM
I kinda agree with Jonny ... the drop-down search suggestions are useful, this pre-search tech just seems annoying to me. Though I will still for the moment use Google instead of Bing ...
steven.fullerSep 8th 2010 7:46PM
Awesome. I just played with it for a bit and I can already see that this will greatly decrease time spent searching and increase efficiency.
JoshSep 9th 2010 7:41AM
Alternatively, it will decrease efficiency and increase time spent playing with Google Suggest.
That being said, I'm surprised it took this long for a search engine to incorporate this. Seems like a pretty useful feature in my eyes.
DrakkenfyreSep 8th 2010 7:49PM
Because hitting Enter was such a time waster.
I remember when Google said the reason their page was white with no other images was to simplify searching. Now that Bing is scaring the hell out of them, they are trying every damn thing to attract more users. As if the common person would ever equate Bing to Google.
KrazyCalvinSep 8th 2010 10:57PM
Yea, this isnt faster than the speed of typing. I find it fairly buggy and annoying.
DrakkenfyreSep 11th 2010 8:20AM
And just like always, they force users to use something even if they don't want to.
I cannot disable suggested searches anymore. I can disable Instant, but not suggested searches. Disabling Instant replaced suggested searches.
This kind of shit isn't nice. You don't want the new homepage? Tough shit. You don't want the stupid slow fade-in on everything? Tough shit. You don't want the new search features? Tough shit. You don't want your search results to be organized by your local address? Tough shit.
Never do they let people have an option. It's always push a new feature, no matter how many people complain on their feedback forum. They keep doing this shit, and I am going to Bing.
PeterSep 9th 2010 4:07AM
was confronted with it this morning: megaf.....g annoying feature. Went in and turned it off immediately!
JesseSep 9th 2010 8:06PM
I'm quite certain this has been available to myself for quite a while.
CXSep 10th 2010 1:01PM
I hope you guys realize that this isn't merely an attempt to improve the user experience. It allows Google to serve up even more ads to the user, increasing their revenue by approximately (insert number of keypresses) times per user.
faisalramli40Sep 19th 2010 2:01AM
i hope you don use mozila firefox