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Google Instant launches, searching now 'faster than the speed of type'

That's Google's pun in the title, but by Zeus's greased lightningbolt! I wish I'd thought of it first.

Google's big announcement is the launch of Google Instant. I think most of us had hoped Instant would be but a part of today's goodies, but alas! You can try it out by simply heading to www.google.com -- and if it hasn't been activated for you yet, check out our previous post on the topic.

Google Instant actually represents the next big step in semantic search. Now, rather than simply suggesting terms as you type, Google can show you what it thinks you want to see -- after typing just a single word, a single keypress! Two people can type in 'Hollywood' and have different results immediately shown to them -- one might get the latest Hollywood gossip, while the other gets some film review sites.

Basically, this is Google's big play. This is Google showing that it knows more about you than yourself. One day soon, you will visit Google.com and you'll simply be able to tab through a bunch of suggested search terms -- you won't even have to start typing. There'll be an auto-play option of course, so you can just sit back and play with, or read, whatever Google has picked out for you.

O brave new world...

Tags: google, google instant, google real-time, GoogleInstant, GoogleReal-time, predictive, real-time, search, semantic search, semantic web, SemanticSearch, SemanticWeb

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