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BlackBerry App World gets a much-needed overhaul

Unlike iPhone and iPod touch users I know, BlackBerry owners tend to be plenty happy with the built-in array of apps RIM ships on their smartphones. That's probably a good thing, because BlackBerry App World had some fairly big shortcomings when compared to the App Store.

RIM hopes the release of App World 2.0 brings the experience more in line with competitors -- and at first glance, I'd say it does. For starters, App World is now fully searchable and categorized for easy browsing. Top 25 groupings have been added, as have options to filter free and paid apps.

Developers are also able to sell cheaper apps now, with sub-$2 price points available. One more big-time change is that users can now pay for those apps with a major credit card instead of PayPal, and some will even be able to post app purchases directly to their monthly cellular bill (depending on their carrier, of course).

With lower prices and better discovery options, App World 2.0 should encourage BlackBerry users to take the plunge and install some of the thousands of add-on apps available for their smartphones.

Tags: app, app store, AppStore, blackberry, world

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