Scribd switches to HTML5. Another Flash fail? Not this time ...
TechCrunch has an interview with the CEO of Web-based document repository Scribd, and he has some interesting things to say about the company's recent switch from Flash to an HTML5-based viewer. Apparently, ditching Flash has led to a huge increase in Scribd's user engagement; we're talking about the same number of users, but they're spending three times as much time on the site as they used to.
TechCrunch plays this up as a loss for Flash, but I think it's more likely a win for the new design of Scribd's reader. As commenters on the TechCrunch post point out, there's a lot more to the new Scribd than HTML5. The new social networking aspects, like "Readcasting," which lets you share what you're reading with your social networks, have been particularly successful.
It seems strange to mention all of these updates in the same post and then attribute all the benefits to ditching Flash. I'm sure HTML5 hasn't hurt -- especially when it comes to iPhone and iPad users -- but I doubt it's helped as much as TC seems to think.
TechCrunch plays this up as a loss for Flash, but I think it's more likely a win for the new design of Scribd's reader. As commenters on the TechCrunch post point out, there's a lot more to the new Scribd than HTML5. The new social networking aspects, like "Readcasting," which lets you share what you're reading with your social networks, have been particularly successful.
It seems strange to mention all of these updates in the same post and then attribute all the benefits to ditching Flash. I'm sure HTML5 hasn't hurt -- especially when it comes to iPhone and iPad users -- but I doubt it's helped as much as TC seems to think.













Comments
4
Subscribe to commentsdsfsdfdsfJun 21st 2010 9:44AM
I totally agree with your interpretation.
Nowadays, Flash integration into websites is so seamless that most users won't even notice that there is a difference on the technical level.
Also, the "three times longer" figure can only be explained if the users actually DO something on the page.
Crome TysnomiGnu32Jun 21st 2010 12:08PM
I had faith in Flash until this weekend's rude update which failed half way (for me and a few friends) and leaves flash videos playing back like my laptop has Parkinsons.
Michael FreemanJun 22nd 2010 4:31AM
Looking at the code, I did not see a lot of HTML5. Perhaps I missed something, but it looks like they are just moving to an AJAX version of the reader.... not a whole lot of actual HTML5 (no new tags visible in the code and I did not see HTML5 DOM/API usage either).
Seems to me the use of HTML5 in its communications is more hype than reality.
It seems to just be a new shorthand for what used to be called Web 2.0
DaveJun 22nd 2010 5:32AM
You would think they would concentrate on features that might bring in some money... like accepting payments from people outside the US?
Fiddling with the underlying technology is all fine and dandy, but it won't be worth diddly squat if you go bankrupt in the mean time.