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FarmVille ice cream?! Zynga's virtual objects enter real-world 7-Eleven stores (pic)
Zynga, the company behind FarmVille, is bringing its virtual world into your local real-world 7-Eleven. Buying a real object, like a FarmVille-branded Big Gulp, gets you a code that can be redeemed for an in-game object in Zynga's games. The promotion starts June 1st, but I spotted some FarmVille Vanilla ice cream at my neighborhood 7-11 last week. As someone who avoids FarmVille at all costs, I was a little freaked out to see it leaking into the real world. It's a great marketing move for Zynga -- which is launching Web, TV and print ads to support the 7-Eleven partnership -- especially since they just signed a new five-year deal with Facebook.
Has FarmVille just jumped the shark, or do you think it's just getting started?
Comments
4
Subscribe to commentsclonedMay 24th 2010 4:40PM
HURRY! Submit it to fail blog!
pat_boy2008May 24th 2010 5:14PM
LOL!!! XD
LassoMay 25th 2010 2:50AM
inb4 made in China Farmville's gardening tools.
AnthonyMay 25th 2010 10:10AM
It's so far over the shark, it can't even see what it's jumping over.