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Okay, so it turns out that Download Squad writers use the word "Facebook" more often than they use the word "an." At least that's what claims.

This cleverly-named site tries to provide advanced readability metrics for your Web page so that you can figure out whether or not you're making any sense. It claims to rate your content using several highbrow scales, such as Flesch-Kincaid Reading Ease, Flesch-Kincaid Grade Level, Gunning-Fog Score, and some other scales with names that sound more like rare diseases or ways to tell humans apart from replicants.

I don't know ... I'm unconvinced. I find it hard to believe that we actually use "Facebook" more than we use "an," even if you just count the front page (because the tool rates a single page). While the readability metrics may be quite solid, I don't know how well the site handles complex modern layouts. For instance, does it place more importance on navigation elements or page content? Does it take into account that our page is subdivided into different posts? Also, when I use it to rate a single post, does it differentiate the comments from the post's contents?

Another interesting tidbit I garnered from the site is that the Average Grade for is 8.74, while clocks in at 9.5. So, you have to be more intelligent to understand The Onion than The New York Times (which is actually kind of true).

The site's overall design is beyond minimalistic; it's sparse. I mean, it doesn't even have a logo, and the footer is full of "Coming Soon" links. I guess it's still a work in progress.

In summation, I would just like to say Facebook, Facebook, Facebook, Facebook, Facebook. Facebook!

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Tags: copycat, copywriting, readability, text, web