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Facebook makes 5-year deal with FarmVille company Zynga
Zynga -- the games company behind FarmVille, Mafia Wars, and plenty of controversy -- couldn't exist without Facebook. Likewise, Facebook probably wouldn't be as big as it is without Zynga's addictive games. That's why the two companies have officially agreed to continue their symbiotic relationship for five more years. The agreement includes increased use of Facebook Credits as the currency of Zynga games.The press release is very vague about the terms of the agreement, and it doesn't mention whether any money changed hands, or whether Zynga will get privileges other developers don't have. It's clear that both companies have to keep one another happy, because Zynga games are played by over 200 million Facebook users, and Facebook is (nearly) Zynga's entire business model.
According to the most specific part of the release, "Zynga is currently testing Facebook Credits in select games and will expand to more titles over the coming months. Terms of the agreement between Facebook and Zynga were not disclosed."
Comments
4
Subscribe to commentsdm3ntdMay 18th 2010 6:13PM
I have to wonder where this leaves their game cards.
blitzkriegMay 19th 2010 6:14AM
5 year deal? That's a whole lotta personal information given to Zynga! :O
scottixMay 19th 2010 11:54AM
Wow now we really know what FB motives are. "Screw the customers"
MCrouchJun 9th 2010 4:18PM
Zynga's games seem to be highly popular, so I can see their reasoning for making the deal with Facebook for 5 more years.
I read the other day that they have an iPhone application in the works, and the just unveiled a new game, FrontierVille, recently, not to mention all of their marketing tactics as of late.