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Skype considers ads to keep service free

Skype is seriously considering introducing advertising to keep its popular Internet calling and video chat services free, according to the company's CEO. Skype's Josh Silverman told The Telegraph that any advertising the company does take on will be tasteful. That's good, because I don't think users would put up with ads interrupting their conversations with friends and family members on the other side of the world.

On the other hand, if the advertising is subtle, I think users who already rely on Skype for free and cheap calls will absolutely stick with the service. As long as ads don't affect usability, people will understand that Skype needs money to keep connections reliable and continue introducing new features. Speaking of new features, five-way video calls are scheduled to hit the Windows version of Skype next week.

Tags: advertising, calls, phone, skype, video chat, VideoChat, voip

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