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You wouldn't drink 9-year-old milk... so why use a 9-year-old browser?
We first reported on this upcoming advertising campaign back in November -- but everyone thought it was going to start in June! Perhaps Microsoft is trying out this bold and funny ploy in a smaller and less-important English-speaking market first?
I always knew that Australia would one day prove its existence and the British Royal Family's continued, belabored efforts worthwhile.
[via istartedsomething]
Comments
23
Subscribe to comments5hRreDDyMay 11th 2010 12:40PM
Internet Explorer 6......Cutting-edge security?
I think M$ marketing team have been on some funny brownies.
phobic99May 11th 2010 1:07PM
I guess people still use 9-yr old abbreviations for Microsoft too... oops I mean M$. LOL! I used a $ instead of an actual "S"!!! Get it?
/s
Sebastian AnthonyMay 11th 2010 7:22PM
Indeed, I haven't seen M$ since I avidly read Slashdot back in... 1996...
BuggerMay 12th 2010 5:25AM
@phobic: Whatever. "MS" could mean a lot of things, but everyone knows what "M$" means. You might interpret it as a political statement, but it's not. It's just laziness.
iptydafuMay 11th 2010 12:43PM
I think they might have used a better word than "caught" to describe filtering out of malware. I spent several moments wondering why they'd advertise being so much more prone to infection.
ChedstoneMay 11th 2010 1:27PM
I agree, that was a poor choice of words.
Sebastian AnthonyMay 11th 2010 1:36PM
Very good point :)
Well it is probably just a trial run!
kriscolumbusMay 11th 2010 1:36PM
It probably makes more sense the way you're thinking.
guelthMay 11th 2010 3:02PM
Yeah, I would have used a different phrase.
master811May 11th 2010 1:40PM
Because if you didn't know and the reason why so many govt. and businesses STILL use IE6 is nothing to do with choice but to do with compatability with their legacy Intranets which were designed to run on IE6 and nothing else.
ErebosMay 11th 2010 2:35PM
So, IE gets old as fast as milk does? :P
guelthMay 11th 2010 3:05PM
They should have targeted this ad at Google seeing as they were hacked in China... using IE 6.
The fact that Google was hacked is sad and it sucks. But beyond that, it seems no one is questioning why a company that makes its own browser (sever version later too) was using 9 year old tech from a competitor. sheesh.
TheGMMay 11th 2010 9:11PM
The hackers used an exploit in IE6 to get to Google. Google wasn't using IE6. MS has fixed the bug.
marcblMay 11th 2010 3:10PM
Well, I wouldn't drink milk that's more than a few weeks old...
so could somebody please point me to browser that's less than a month old?
Andy BMay 11th 2010 7:32PM
Speaking of poor word choices Sebastian, what on earth is that last sentence supposed to mean? I get the cheap shot at Australia proving its worth, but I'm a bit confused about the royal family's belaboured efforts...?
The only implications I can think of that make any sense are:
they're running Microsoft's Australian publicity campaign;
they're the main developers behind IE.
Either way, this recession's cutting deeper than I thought if our glorious monarchy have had to seek employment outside their official engagements!
Sebastian AnthonyMay 12th 2010 7:12AM
Your words cut to the QUICK, man!
The queen is trying her hardest!
GirishMay 12th 2010 1:12AM
IE6 is being used mostly in 9 year old PCs. Does IE8 run smoothly on a 9 tear old PC?!!!
BrysonMay 12th 2010 1:52AM
'Less-important English-speaking market'?
Gee, thanks.
Sebastian AnthonyMay 12th 2010 7:11AM
I was just kidding!
Much love,
The Pom
NeoprimalMay 12th 2010 5:17AM
Well, I wouldn't drink 1 year old milk either......
Bring on IE9!