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Google rigs search results to help prevent suicide

Google doesn't often rig search results, but they're making an exception when it comes to suicide. Search results for terms that indicate someone may be at risk of taking his or her own life now include the phone number for the National Suicide Prevention Lifeline, prominently displayed above other results and at a larger size than ads. So far, the list of search terms that pop up the suicide hotline number is "conservative," according to Google. It includes "ways to commit suicide," and similar searches, but not "end my own life."

At a time when many people turn to Google before even calling a friend for help or dialing 911, it's nice to see the search giant taking steps to save lives. According to the New York Times, this is the second time Google has modified the search results to help with possible emergency situations. The first was adding the poison control hotline number to searches for poison emergencies.
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Tags: emergency, google, suicide, suicide hotline, suicide prevention, SuicideHotline, SuicidePrevention

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