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iPad launch has publishers scrambling to offer HTML5 video
With the first Apple iPads already shipped and on their way to customers, publishers are in a hurry to dump Flash video and switch to iPad-friendly HTML5 video. Brightcove, which provides video services for a huge number of publishers, including The New York Times and Time, just announced that it's going to be delivering HTML5 vids, starting with the New York Times. This says a lot about the iPad's impact, because Brightcove is the video provider of choice for a big chunk of the global media, with over 1,000 clients in over 40 countries.If The New York Times isn't your thing, how about TED? The popular series of free talks by some of the world's most impressive thinkers -- recorded at a very expensive, elite conference, naturally -- will soon be offered in HTML5 video format. Awesome. TED is taking things a step further, too, and developing its own iPad app.
All of this should be a hint that the iPad is going to be a big deal. Not even the iPhone made this big a simultaneous impact on web standards and the media.
Comments
4
Subscribe to commentsJoshMar 31st 2010 2:47PM
I would have to disagree with that last point. The iPhone could be said to be responsible for the arrival of the web app as well as the fact that that majority of large sites (and many more every day) have their own separate mobile sites, mostly designed to work perfectly on the iPhone with little to know care about other mobile platforms.
JamesMar 31st 2010 2:54PM
I'm just going to go ahead and say WooOOOO, not because I have an iPad, but because *Flash is a terrible way of delivering video* and good effing riddance to it. If nothing else, this should make media streaming to my home theater setup a lot simpler. Currently, it's going through a bunch of hoops to get to my TV (RSS feeds -> user scripts -> PlayOn Server -> transcode -> game console -> TV) and I'm hoping this takes a few steps out of the equation.
BlendMeMar 31st 2010 3:01PM
A lot of people are complaining about the lack of Flash video on the iPad and big publishers hear it. Instead of waiting in hope for apple to change their mind, they are more or less ready to play along so they can offer their readers what they want. Video on the iPad.
The iPhone started the whole HTML5 vs. Flash discussion and from what I see the iPad will really push the web away from Flash. Publishers who are serious about delivering their content to as many clients as possible have to consider playing along. As soon as IE catches with HTML audio/video/canvas standards then it's all downhill from there...
darwinsurvivorMar 31st 2010 5:16PM
Please stop calling the html5 video tag a format, it is NOT a format, it is a medium. ogg vorbis and h264 are formats.