Facebook Plunges Again
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Facebook ditches "Become a Fan" and changes it to "Like"
In a "confidential" email to advertisers, posted online by ClickZ, Facebook laid out the upcoming changes in language. Fan pages will still be called fan pages, but instead of asking people to "become a fan on Facebook," advertisers are now supposed to say "Find us on Facebook" or "Like us on Facebook." The semantic change doesn't have much of an effect on how you'll actually use Facebook, but you'll likely find yourself adding more fan pages. It turns out that Facebook users click "like" about 3 times more often than they click "become a fan."
Facebook wants big fan pages, because it increases the amount of useful metadata they can collect and monetize. They'll profit more by knowing about everything you kind of like, instead of just the things you care about enough to call yourself a "fan" of. Also, because someone always leaves this in the comments: no, there is still no dislike button.
Comments
5
Subscribe to commentsDJKissler™Mar 30th 2010 12:33PM
Facebook, Apple and Microsoft all have one thing in common: Giving you things you don't really want and ignoring what you do want.
AemonyMar 30th 2010 12:33PM
What the hell? Still no dislike button? Now how do I then express my opinion about this recent news that there still isn't any dislike button when there isn't any dislike button?
MoeApr 1st 2010 6:08PM
We started a "not becoming a fan of stuff" & have meetings we don't attend & un-invites & such. It's a load of crap. Some people have plenty of time to be joining all that & sometimes it fills up the whole page, so a bunch of us protested.
Definitely need a Dislike button. But not having that, Is there anywhere or anyplace that we can write, text, call these Facebook people to communicate our displeasure???
WG HubrisMar 31st 2010 1:45AM
The really important part that is missing here is that while the button is changing to "Like" what happens when you click is not. In other words, clicking Like will be the same as clicking Become Fan now. That means that when you like something, you'll get posts on your wall etc... not just a little thumbs up.
It's a sneaky way to allow advertisers to increase how many users they can "communicate" with, and thus make advertising on Facebook even more valuable so that they can either charge more, or get more advertisers so that the venture capital doesn't run out before they can go public.
I click DISLIKE (if it was there)
nate_rioApr 1st 2010 12:20AM
So now I just 'like' fans??? I liked it better when I was a FAN of fans!!! awwwwe :(