Report: URL shorteners suck, Google's sucks the least

Over at WatchMouse, you'll find a rundown comparing 14 popular options including goo.gl, tr.im, bit.ly, and the other usual suspects. The bottom line: URL shorteners amplify the suckiness of your Internet experience. To be more specific, availability isn't always great (snurl and tr.im both fell below 99%) and delays are standard fare. We're talking sub-1 second mostly, except for Facebook's fb.me which can add two full seconds to load times. And dangit, I don't have high speed Internet so I can wait an extra two seconds.
Google fares the best, with goo.gl registering the shortest added time (at somewhere around 400ms) and 100% uptime. Not surprising, really, since they run their own DNS servers.












Comments
4
Subscribe to commentsAnnoying PosterMar 18th 2010 2:28PM
who ever thought googles wouldnt be the fastest
Mark BMar 18th 2010 4:29PM
I've always been a bit.ly kinda guy - seems fast enough to me.
nicholascronwrightMar 18th 2010 11:17PM
To be honest this is a dumb graph, we are talking in BITS of a second. I mean I use is.gd and I live in South Africa and to be honest by the time I have blinked twice the URL is usually open AND how much of this time is related to the URL shortner and how much to the URLs it is opening? Did they test all of these using exactly the same URLs? Otherwise it could be a very skewed (and wrong) comparison.
alex danteMar 19th 2010 2:11AM
nicholascronwright: You're looking at this the wrong way. People aren't formulating their opinions of URL shortening services based on this data. Instead, they're using data like this - however ridiculous - to justify their pre-established opinion. They always _knew_ they "sucked", now they have something they feel approximates empirical evidence enough to show us all just how smart they are.
For a site that would seem to appeal to neophiles, there are a lot of people here who act like they fear change.