Hot on HuffPost Tech:

See More Stories
Engadget for the iPhone: download the app now
AOL Tech

DLS @ SXSW - Genius, a marketing automation system

Genius appears to bridge the gap between CRM tools and online marketing efforts. Yes, it automates your push across various social networks and online services (YouTube, Facebook, Twitter, etc.). It also focuses on generating demand and engagement, and tracking your efforts along with lead generation. What it boils down to is tracking conversations on these sites via trackable links. A novel approach to what is a widespread conundrum for businesses. I spoke to Parker Trewin about what Genius is all about in the video.


Tags: sxsw

Comments

2