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DoGooder replaces regular ads with green ones, raises money for nonprofits
The funny part about the DoGooder is that you can give something back while you're doing naughty things on the web. Everyone knows that porn and torrent sites are some of the most ad-heavy properties on the web, but maybe you can feel better about visiting them when you're helping to raise awareness of green issues. The ads featured on DoGood are better than average in their design, and I definitely didn't see any egregious pop-ups or obnoxious ads with sound.
The DoGooder is available for Firefox, IE and Safari.
[via TheNextWeb]
Comments
4
Subscribe to commentsjoemMar 8th 2010 12:50PM
Something about this doesn't seem to add up. It replaces the adds, and yet it doesn't stop the regular ads? Either that statement is wrong, or it will be considered some sort of ad fraud by the advertisers very soon.
I'm all for ad blocking (seriously, have you SEEN the internet?), but replacing ads with other ads seems a bit weird, no matter how "green" the new ads are.
ButtersMar 8th 2010 1:22PM
But it isn't the web site that is causing the regular ads to be replaced with 'DoGooder' ads it is the individual web surfers Firefox (or IE, Chrome etc.) add-on that causes that to happen.
The advertisers can't demand that an individual visitor to a site must watch an ad and therefore they can't claim ad fraud on that individual either.
martinMar 8th 2010 2:09PM
This sounds like a great idea but my concern is the lack of transparency about where the donations end up. I would like to see a list of recipient organisations and an annual statement of fund distributions.
JimApr 28th 2010 1:19PM
Here's another approach to directing ad revenue to good causes:
http://www.searchandshare.org
If you're comfortable with anonymous, interest-based advertising, you can make money for causes without changing what you do or overwriting ads at all.