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Facebook revenue estimated at $1 billion; we're not surprised

FacebookCNET's Caroline McCarthy says Facebook is predicted to pull in over $1B of revenue this year. Why am I not surprised?

There are a couple of interesting things to note here:

1) This is just a guess. An educated one, maybe, but Facebook is still a privately held company so nobody has "real" numbers.

2) They're making these (supposed) oodles of money without using conventional banner ads. They've switched completely to "engagement ads", which are those annoying ads on the top-right corner. That's interesting because it means they don't have to share the revenue with an ad network -- they're their own publisher.

I'm not sure how long this whole Facebook thing is going to last. I'm getting the feeling it's a bit of a bubble. Tumblr is gaining popularity, and Facebook hasn't really brought anything new to the table for a while (apart from constant interface and terms-of-service changes). Time will tell, I guess.
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Tags: advertising, business, facebook, money, social, web2.0

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