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Facebook Plunges Again
Google acquires Aardvark question-and-answer service for $50mil
You may not have heard of Google's latest purchase, Aardvark, but now it might become mainstream a lot sooner than anyone expected. The basic premise of Aardvark is that you throw a question out into the ether, and it gets answered by a network of people that's chosen based on your social graph, which Aardvark determines using Facebook. You can also sign up to answer questions based on your interests, and the service works either via mobile apps or on the web. Now Google controls the service, after a $50mil acquisition.I raved about Aardvark's web interface last year, and that was before the network of users had grown to its current size. Even when it was relatively new, Aardvark usually got me 2 or 3 answers to my questions within a couple of hours. Now I'm getting 3-6 answers, and response time is way faster. Using the auto-add algorithm that pushed all Gmail users into Buzz, Google could build Aardvark's network practically overnight, and turn it into a household name.
For right now, Aardvark will continue normal operations,
