Bing's market share increases while Google and Yahoo continue to decline
The search engine rankings for January 2010 have just been released, showing continued growth by Microsoft's Bing at the expense of both Yahoo and Google's search service.
When combined with comScore's statistics for November and December, there's definitely a trend in Bing's favor -- though in November, larger bites were taken out of Aol and Ask's search services. Unfortunately the stats don't go back any further, but Bing's growth of 1% in just two months is still significant.
The big question though, at least in my opinion, is how much money the big three are spending on winning over -- or retaining -- users. I know both Google and Bing have been throwing money and freebies at its users, and Yahoo certainly isn't going to just roll over and die!
When combined with comScore's statistics for November and December, there's definitely a trend in Bing's favor -- though in November, larger bites were taken out of Aol and Ask's search services. Unfortunately the stats don't go back any further, but Bing's growth of 1% in just two months is still significant.
The big question though, at least in my opinion, is how much money the big three are spending on winning over -- or retaining -- users. I know both Google and Bing have been throwing money and freebies at its users, and Yahoo certainly isn't going to just roll over and die!













Comments
8
Subscribe to commentsShakaFeb 12th 2010 12:52PM
That's only because of Bing Cashback with all these post holiday season sales that were going on. Google still gives the best results.
Sebastian AnthonyFeb 12th 2010 6:20PM
Google has been throwing money at free wireless and such too!
levidosFeb 12th 2010 12:54PM
Another interesting point would be that how many people are using a particular search engine on their own.. I mean many use IE cause it's there and they don't even know what a browser is... and IE's default is Bing (but you install yahoo messenger and becomes Yahoo! and many don't know what's wrong...). Unfortunately this can't be counted, but I believe Google did not lose percents there. ANYONE CHANGED HIS MIND AND USE BING INSTEAD OF GOOGLE LATELY? :P
xCRYTONxFeb 12th 2010 1:47PM
Agreed. I think you can take it even a step further. Recent reports have shown rapid growth in Windows 7. Couple that with IE/Bing pairing and One could assume many new machines are simply using the default engine on their machine. There are many geeks out here that customize and tweak their machines (IE is non-existent to me) but there are much more average Joe types that use whatever is in front of them.
Sebastian AnthonyFeb 12th 2010 6:20PM
Ya! That's a very good point indeed :)
Though I imagine Google is also the default search engine for some things -- like Firefox! Android devices too? (I don't know.)
SlappyFeb 12th 2010 1:27PM
Is 1% truly significant or is it within the margin of error for the polling method?
Sebastian AnthonyFeb 12th 2010 6:31PM
I think for these kinds of numbers, 1% is a lot :)
I think most of these polls query millions of users.
Mark BFeb 12th 2010 1:41PM
I wonder if a lot of the numbers are from people like me who, when they notice there's a lot of noise/spam when researching a particular topic on Google, will give the same search on Bing a try just to get a second opinion.