Microsoft and Facebook renegotiate advertising and Bing integration

Microsoft and Facebook have worked together for two and a half years now, with Microsoft selling display ads on the social network. In a newly-announced deal Facebook will be taking over responsibility for selling their own display ads -- which makes sense given that they've got their own ad network.

Microsoft's Bing web search service will be extended to Facebook worldwide, and Microsoft will continue to provide search ads. Beyond the advertising changes, Facebook will now have access to Bing's full set of features to implement as they see fit within Facebook, which could lead to some exciting new features.

Microsoft's strategy of exposing Bing to the at least 350 million active Facebook users is an attempt to kick-start the service's growth which is already recognized among web power-users as being comparable to Google in terms of quality.

Tags: facebook, google, microsoft, new deal, NewDeal, news, search ads, search engine, SearchAds, SearchEngine