Cc:Betty email threading tool axes cutesy name, becomes Threadbox

With the tagline 'work outside the inbox', and customary all-lower-case branding, Cc:Betty has just been relaunched and rebranded as Threadbox. Citing 'branding issues' and the need to 'reel in the cute', Threadbox is still the same software -- it just has a different name.

If you haven't heard of Cc:Betty, it's a very neat email organizer. As you probably guessed from the (old) name, you add Betty in the CC field when you write an email -- she, in a display of classic sexist misogyny, then keeps all your email threads shipshape and tidy. Where Cc:Betty really comes into its (her) own is group discussions: mailing lists, event organization, projects -- things like that.

The irony is, while you have to request an invite for Threadbox access, you can sign up to Cc:Betty right now. I presume accounts at Cc:Betty will be merged with Threadbox in due course.

There's an awful commercial for Threadbox after the break, but the demo video on the Cc:Betty website is better.

[via VentureBeat]

Tags: ccbetty, communication, discussion, email, mailing list, MailingList, threadbox