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What are mobile web users doing? Social networking
A new mobile metrics company called GroundTruth has just posted a statistic on their blog showing that well over half (61%) of mobile online page views are to social networking sites. While anecdotally I've noticed that most of the people I see pecking away at their phone's keyboard are doing so on Facebook or Twitter, GroundTruth is including a number of lesser-known social networking sites in this number.
The point of GroundTruth's post seems to be that mobile users have distinctly different browsing habits than regular web users, but isn't that fairly obvious? In a mobile context people are just snacking on info, or posting a quick update. You typically don't do a lot of research on your mobile device.
Surely this information is interesting to advertisers, who need to find new and better ways to reach their target audiences. Mobile eyeballs are still eyeballs, so maybe this is a good sign for the longevity and financial viability of social networking sites.
[via Business Insider]
Comments
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Subscribe to commentskojo87Feb 3rd 2010 11:13PM
Facebook is really the only thing i use the internet on my BlackBerry for. well and to Google something in a pinch. nothing beats a desktop browser. i get irritated when i read reports that say mobile web will beat out standard browsers in the future.