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cuz84dFeb 1st 2010 8:05AM

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Well, having worked for a publisher of specific types of books, I can tell you that manufacturing is at least 4.50 to make after all the editorial and content is created. The last stage before print is page layout for various hard and softbound books. Now if all the ebooks are the same size or can scale up or down like a word document, Amazon is charging about what it cost. MacMilliam is wanting to charge more to cover its losses from manufacturing less hard and softbound books and trying to keep them price fixed so its long term investments in manufacturing will stay steady. A typical press costs several millions of dollars and usually lasts for 20 years or more.. Now I bet MacMillian got nailed on their finances when Amazon was undercutting their expected ROI.

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