Adobe wants Flash on the iPad, but Apple customers don't
There's an interesting post up at Adobe's Flash Platform blog, referring to Apple's new iPad as "a broken link" because it doesn't support Flash. When the Flash elements of the New York Times website failed to load during Steve Jobs' unveiling of the iPad, the message from Apple was pretty clear: no, this thing doesn't have Flash, and no, we don't care.
It seems like a callous attitude from Apple, especially if Adobe's blog post is right that Flash accounts for 75% of the games and 70% of the video on the web.
Here's the thing, though: Apple's customers DON'T WANT FLASH. The hundreds of comments on the Adobe post are overwhelmingly from people who are dissatisfied with the way Flash performs on their Macs, and are worried that it would put the same strain on their new iPads. The same issues came up over and over in the comments: YouTube and Vimeo offer HTML5 video now, Flash games would mostly be unplayable on a touchscreen, and nobody wanted to see Flash ads anyway. Basically, users aren't going to miss it.
Is the iPad going to be remembered as the final nail in the Flash coffin, or will Adobe find some other way to get its act together and keep Flash dominant?
It seems like a callous attitude from Apple, especially if Adobe's blog post is right that Flash accounts for 75% of the games and 70% of the video on the web.
Here's the thing, though: Apple's customers DON'T WANT FLASH. The hundreds of comments on the Adobe post are overwhelmingly from people who are dissatisfied with the way Flash performs on their Macs, and are worried that it would put the same strain on their new iPads. The same issues came up over and over in the comments: YouTube and Vimeo offer HTML5 video now, Flash games would mostly be unplayable on a touchscreen, and nobody wanted to see Flash ads anyway. Basically, users aren't going to miss it.
Is the iPad going to be remembered as the final nail in the Flash coffin, or will Adobe find some other way to get its act together and keep Flash dominant?













Comments
29
Subscribe to commentsDeoWulfJan 29th 2010 5:04PM
Flash has its ups and downs. I wonder if those people care about Hulu?
MikeJan 29th 2010 5:19PM
wow
sharkbaitJan 29th 2010 5:14PM
OK, then implement FlashBlock so users have to tap the flash object to load it, and put it in a sandbox/separate process like Chrome so it won't affect anything else (only RAM & CPU; no crashing). Problem solved!
Yes, Flash sucks. Yes, HTML5 is better and is slowly replacing Flash. But I'm willing to bet most users don't care about HTML5; they just want to play games and watch videos, and they don't want to wait for HTML5. Most of those comments are from fanboys who do everything in their power to defend their precious Apple.
An extra step for loading each flash object, even with more CPU & RAM usage and the occasional hiccup >>>>> no Flash at all. The key is that it's at the user's discretion, so there's no complaining of flash ads, etc.
MikeJan 29th 2010 5:38PM
Wow.. The absence of Flash on the ipod touch, the iphone has been one of the biggest complaints by users. Apple has not said "too bad", in fact it has on many occasions said that it was in discussions to make sure this technology would become available to those devices.
To presume first, that the iPad will be a big hit, then to say it will be such a big hit that it will render a technology obsolete simply by not supporting it is in the realm of fantasy. There is very realistic debate as to whether the iPad will ever be anything more than a novelty, let alone such a demanded tool that people will not be interested in anything that it doesnt work with.
The iPod touch is, essentially, what the iPad is, with some minor software differences (yes adding a reader and a scaled down iwork suite is minor), and the size difference. Flash support is the number one change request. It has been since the original iPhone was released
-Pablo-Jan 29th 2010 5:24PM
It bothers me a lot when people (consumers AND bloggers) say they don'T want Flash because it performs too bad and slows down their Macs and all that shit. It's true, but you have Apple to thank there. They've never helped Adobe giving them the chance to make a better product. Flash on the Mac is as good as it can be. And I'd say Apple even wants it to be buggy and poor-performing to foster that discomfort among users and justify their deeds.
They'd be much happier with an H.264 through QuickTime future, so they only allow quicktime access to the video hardware to decode video, and Flash has to do it on a much higher level and using only the CPU. And Apple are happy not providing an open API.
And they try to hinder the development of a good product from Adobe for their platform(s) in pretty much every way they can. It's a matter of politics and economic interests on Apple's side.
And we should understand that and stop blaming it on Adobe and their products... saying I don't want Flash because it's buggy and slows down my Mac is misleading. I say, I don't want a Mac and I don't want to be put inside their walled garden and be brainwashed into believing they are the cool and smart ones and the "others" (Microsoft, Adobe, the OpenSource community, whoever) are the assholes.
I understand that Flash it's not needed most of the times and video should play without resorting to plugins (nor H.264, unless it were license-free), and Flash banners are a PITA, but I prefer to block them (using NoScript on FFox) than to not have the chance to even install the plugin.
Therefore I'm glad and proud not to own ANY Apple products. I run Windows and Mint Linux, use a Creative PMP, have a phone running Symbian, etc. I don't care about the OpenSource philosophy or anything like that, but I profoundly dislike being prisoner of a company and their much-hyped overpriced underperforming products.
RidgecityJan 29th 2010 6:19PM
I love using flash, actually I don't love it, using the web without it feels like it's missing something and sooner or later you will find the missing plugin icon...
BUT
you can't say flash is AAA stuff. It doesn't run on netbooks 100% let alone HD video. it crashes a ton of sites. somebody owns it. Unless lthey make it ope n source and let people make it better (something they aren't doing and seems like expect everyone to push harder rather than optimize their code) I think it's going to be obsolete pretty fast.
Zachary WaldowskiJan 29th 2010 7:29PM
Yes, that _totally_ makes sense. Apple rewrote a whole plugin stack in Safari because they wanted to provide backwards compatibility to plugins who refuse to update.
Nobody knows what the hell these "exposed APIs" you and Adobe keep talking about are. QTKit is fully-featured and can do everything one needs as far as decoding video. If they aren't using it, they're not trying.
DaleJan 29th 2010 8:28PM
"I profoundly dislike being prisoner of a company and their much-hyped overpriced underperforming products."
Hear, hear, which is why I can't wait till I can develop interactive, video-intensive sites without having to pay $700 for Flash Professional CS4.
AnthonyJan 30th 2010 2:28AM
Flash doesn't run well on Windows either. In fact, I'm pretty sure there is a memory leak issue in version 10 that Adobe has yet to address throughout the past few releases. I've tried to play several different Flash games on several websites using three different browsers on three different computers, all with the same result: the browser starts eating memory like nobody's business. It's the same thing across Windows, Mac (OS X 10.5 and 10.6), AND Linux.
peteJan 29th 2010 5:29PM
Here's the deal. If Hulu and a few other big players switch their sites over to HTML 5, were talking about the last nail in the coffin. I'm already sick of Hulu not being integrated on my iPhone... Hulu gets pressure and money to keep using Adobe FROM Adobe, but as users start to go elsewhere, Hulu will jump ship its only a matter of time now.
TrevorJan 29th 2010 7:08PM
The way I see it, Hulu, Fancast and the like will not transition to HTML5 for copyrighted material until HTML5 video players support ads the way flash does.
From dailytech: "Other issues include the lack of support for videos with ads, captions, or annotations." http://www.dailytech.com/YouTube+Reveals+Experimental+HTML5+Video+Player/article17473.htm
FleckfanJan 29th 2010 5:32PM
You make an odd generalization, that Apple customer's don't want flash. I would consider myself fairly in "the know" as are probably most readers of websites like this, as far as Tech/Gadgets. All I read are how iPhone/iPod users want flash on their devices. To group users of Apple's Desktop and Laptop OS with the users of the iPhone/iPod and say they all don't want flash is total trash.
This is like saying, the PS3 doesn't have backwards compatibility because it didn't work well on the PS2 and because Sony owners don't want to play their old games. Which is total BS, if you don't have backwards compatibility more people will upgrade to the PS3.
Just like not allowing flash for users to play flash games enables more people to buy App Store games.
Nintendo allowed Flash and people made games that were compatible and with the Wii even if you didn't use a keyboard and mouse.
This is purely a business choice on apples behalf, and a lame article by Download squad.
walkingdogs04Jan 29th 2010 5:37PM
Oh noes the sheeple don't have flash, boo hoo. The 92% of us that use PCs and the lucky majority that don't have to suffer with AT&T and their decrepit service are just fine using the multitude of other devices that work better, do more, support flash and even multitask. For the unfortunate few, have fun with your big brother controlled hardware/software and I'll see you while I'm listening to music, surfing the web, chatting all at the same time with MY choice of software.
MikeJan 29th 2010 5:48PM
If Flash worked on the iphone or the ipad.. the revenue model of "you can only add new functionality by using our store" would be gone. In fact a huge number of iphone apps are already available as free flash games, etc. You can use them on other platforms already.
Supporting Flash impedes Apple's ability to make $$ Period.. there is no other reason, and most everyone reading this thread knows that.
And we all know that if this were Microsoft, people would be screaming that they aren't playing 'fair'
IvanP91Jan 29th 2010 5:47PM
Of course they dont want flash. they had a few bad experiences and now think its all crap.
1. The new flash beta doesnt suck up the CPU like it used to. So they will hate flash even if the main reason they hated it is fixed.
2. A lot of people are running old hardware and bitch. Some intel CPU that cant even do 64 bit and people even run OLD G4, G5 iMacs from 2003-2005 and expect their Outdated and replaced system to be smooth while doing so.
3. Somehow they are convinced flash will suck on the iPad. Ipad has nothing to do with the mac so if were to be released. IT WOULD BE OPTIMIZED AND WRITTEN FOR IT SO IT WOULDNT KILL THE BATTERY AND WOULDNT BE SLOW. (Yeah thats yellin). Same for iphone, flash WANTS to create flash for a small slow mobile device that would handle flash fantasticly but they dont want it because of it being a threat to itunes, and the app store.
Oh well let Apple users enjoy their HTML5 thats gonna take longer to overtake flash than for global warming to happen.
fact is flash runs PERFECTLY on PCs (Windows) and Windows is 90% market share. Flash aint going anywhere soon. Unless apple has a 90% share. (Yeah like thats ever going to happen). Plus GPU acceleration in new flash beta.
RidgecityFeb 3rd 2010 1:56AM
"IT WOULD BE OPTIMIZED AND WRITTEN FOR IT SO IT WOULDNT KILL THE BATTERY AND WOULDNT BE SLOW. (Yeah thats yellin)."
I think you haven't been following this, but the reason there's not flash for the iphone is that Apple wants a special version of Flash for it. Adobe won't do that, they offered to use Flash lite, that was the last thing that was offered.
DrRJEJan 29th 2010 5:48PM
The point is that "the best" web experience is one that allows the user to make CHOICES. So, without flash video, you cannot go around promoting the iFrame as something that gives its users the best web experience.
ragtagJan 29th 2010 6:39PM
This is just like Job's comment about people not reading books. Then when the iPad suddenly comes out, being able to read books on it is a great new feature...but people don't read for more than 10 hours he says. In a year, he'll be introducing this great new feature on the iPad....FLASH....and act as if Apple invented it and no other device has it.
glaciaJan 29th 2010 9:06PM
Flash doesn't suck... the way people use it sucks. It was a good idea that was turned into the annoying little barking dog of the internet by lazy and stupid web designers. Any flash that plays automatically when you load a website is simply wrong. No other way to state it. If the user isn't controlling it then it's a nuisance.
TruegodJan 29th 2010 7:59PM
No, flash really does suck. It is bloated, crashes frequently, and is VERY INSECURE.
I have an iPod touch and rarely miss flash support. HTML5 is a much better solution and I'm willing to wait.