Facebook Plunges Again
Tumblr 101: Tips And Tricks To Get Started
Ringtones from Geico commercials - cool, or trying too hard?
You're probably aware of the insurance company Geico due to their ubiquitous quirky TV commercials featuring the Geico gecko. Some of their commercials are actually pretty funny, which I think is a good way to go about advertising.
Now the company has added a page to their website where you can download audio clips from their commercials as ringtones. This seems like a blatant attempt to "go viral" and have people passing around Geico's URL on Twitter and Facebook. While there's nothing wrong with the strategy, at some point making such obvious efforts to take advantage of social networking will likely backfire and garner disdain instead of positive word of mouth.
So that leads me to this question: do you think campaigns like Geico's page offering free ringtones are fun and make the company seem more hip, or do you think people feel like it's an obvious attempt to manipulate their feelings towards the company?
Personally, I'm in the latter camp, but I'm still going to install the Boss's Ringtone on my phone. It's pretty funny.
Comments
3
Subscribe to comments216Jan 27th 2010 2:47PM
All I gotta say is....Ringidity Ding Ding Dingy Dong damnit
TrueEddieJan 27th 2010 3:30PM
I think it's a cool thing. Some people may want them.
I recently downloaded the song from a Lincoln MKZ commercial, and I found out about it from the Lincoln website.
a.bucky.boyJan 29th 2010 1:38AM
I love all the ringtones from them! except the one where the gecko says geicos name. but I also don't have a cellphone so I can't really use them anyway. also @TrueEddie, I just remembered that! I really like that song they put up, thanks for pointing that out.