Subscribe to any page with Google Reader. No feed? No problem.

Google Reader is a hugely popular - and very effective - way to subscribe to feeds from your favorite websites. What if you want updates from a website that doesn't have a feed, though? Reader can now solve that problem and allow you to subscribe to the site's changes anyway, with custom feeds. Reader will add a snippet to your new custom feed whenever the site updates, keeping you on top of any new developments.

To take advantage of this new feature, just go to "add a subscription" in Google Reader, and put in the URL of the site you want to subscribe to. You'll see a notification that the site has no feed, and the option to subscribe anyway. It works well on the homepages of large companies, like Microsoft and Apple, that update with product launches, but don't use RSS to share that information.

If you're looking for a way to subscribe to changes in a web site using a feed reader that's not Google Reader, you might want to check out page2rss, a web site that monitors any page for changes and creates and RSS feed that you can subscribe to in any reader.

If you've got any other great ideas for feedless sites worth subscribing to, let us know in the comments.

Tags: custom feeds, CustomFeeds, feed reader, FeedReader, feeds, google reader, GoogleReader, reader, rss, subscription