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Pandora wants to go beyond the web to any Internet-connected device
Pandora, the popular music streaming service, is finally making a profit. The ten-year-old company is no stranger to problems and hurdles to overcome in the music industry, but is finally making a turn for the better. So what does Pandora want to do with this renewed success? They want to become a household name and be found on any device they can put themselves on.
To keep their success alive, the company realized that they need to think past just the web. In a move being called "device agnostic", they plan on embedding their software on a wide range of consumer devices that have access to the Internet. Pandora received a big boost of users with the introduction of their application for iPhone and iPod touch and are starting to see equally rising numbers from app available for Android. The company is also partnering with big-name television companies to embed the Pandora app into LCD televisions. And it doesn't stop there. There's also rumors going around that Tom Conrad, Pandora's chief technology officer is trying to get Pandora Radio into your car too!
As of right now, their ambitions are limited to within the United States but that still gives them a lot of room to play around with.
[via GigaOM]
Comments
9
Subscribe to commentsnikescarJan 14th 2010 11:36AM
These are some lofty plans but I'm skeptical they'll be able to provide a grade A experience across everything. Take their Windows Mobile app. They licensed the Pandora service to some shoddy dev company tht produced a low quality app adn to make matters worse they are charging $8.99. You would think that if non Pandora One subscribers can get the app for free on iPhone that a Pandora One subscriber like myself would be able to get at least a discount on the WM app. Not the case since the WM app is totally out of Pandora's hand now.
I love the service and the more ways you can access it the better (the Boxee Pandora app is awesome) but if the implementation across platforms in not consitant it will only alienate their customers.
ScooterGJan 14th 2010 9:04PM
What WM device do you have. I might have a link to a .cab that you could use. Twitter @ScooterG
nikescarJan 15th 2010 1:05PM
Sure I could just go to XDA-developers and just steal the program but I was talking about my concern for all Pandora users.
TeddyJan 14th 2010 12:35PM
slacker has this same approach. they have had their own device for a few years
Slashee the CowJan 14th 2010 5:04PM
Hey Pandora, how about before you go to every device ever made with a net connection, you go out of the US?
MaffuJan 16th 2010 7:59PM
You took the words right out of my mouth.
Step out of your own back yard before attempting to conquer the world.
MikeJan 14th 2010 6:21PM
I'd love to see it for the Xbox 360!
NeoprimalJan 15th 2010 3:17AM
Pandora needs to attempt to partner with some major ISPs for streaming allowance. Personally, I've never 'run out' of time but that's probably because I rent and buy all of my music anyway, so Pandora is really more of a "I'm feeling lazy/random today/I want to discover new music' (lazy to scout through all my music to pick songs for a playlist, not feeling for TOO random, but Pandora random) thing for me.
However, I think it would do them a world of good to appeal somehow to the big ISPs and get them to subsidize and help advertise it. For example, the way Comcast gives out McAfee to subscribers of their internet plan....why not add Pandora? Let subscribers get a slightly upgraded plan that's similar to the unlimited, but maybe give 280 or so hours (vs. 40), and the ability to use the desktop app.
nikescarJan 15th 2010 1:10PM
While I don't think a partnership with ISPs would ever happen it would be nice. The reason (IMO) that Comcast gives out McAfee is to try and keep people's computers clean and trouble free. I'm sure they get many, many call from people who get a virus and things start acting up. Who are they gonna call? "My dang ol' internets is dun broken!"
Pandora One subscription is totally worth it though.