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Nurphy tries to take on email, instant messaging AND social networks

NurphyNurphy is a new service that is aiming to move conversations out of email and instant messaging, and instead host them on their service. The site claims that having conversations using these well-entrenched and mostly open services is unwieldy and awkward enough to justify jumping to a new, proprietary service where the only interface available is a web page, with a mobile version of the page available.

Despite the service being extremely well executed, I just don't buy the claims Nurphy makes in its flawlessly produced introduction video. I hold countless conversations via email and instant messaging daily, and never feel like the medium is failing me; it's more a matter of choosing the medium that makes the most sense for the kind of conversation you're having. I suppose there are certain collaboration scenarios where I could see how using something like Google Wave would work better than email, but even then it's only really an option when everyone you want to work with is familiar enough with it to switch contexts from email. Nurphy faces the same issue, and without Google's weight behind them.

Along with taking aim at email and IM, Nurphy is also trying to compete with the social network juggernauts Twitter and Facebook. While I wish the folks behind Nurphy well, and they are obviously extremely talented given the fit and polish that is plain to see on the site, all I can say is, "Good luck, you're going to need it."


Tags: collaboration scenarios, CollaborationScenarios, conversation, email, facebook, google, instant messaging, InstantMessaging, nurphy, service, twitter

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