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Adblockers to save online ads? Google thinks so

-- the granddaddy of internet advertisers -- says it's not worried about extensions for its Chrome browser that block or eliminate ads on websites. Well... that's interesting. Apparently Google feels that advertisers will make an effort to ensure their ads are less annoying and people will soon see their benefits. Or at least that is the hope over at Google headquarters:
"There will always be some group of people who want to block ads for personal reasons. But if we do a good job on the advertising side, people won't want to block ads. People will find them actually useful."
So will "less annoying" ads be enough to stop people from using ad-blocking browser extensions? I'm not sure. I am inclined, however, to agree with The Register's Cade Metz. Metz believes the effort required to download an ad-blocking extension and properly use it might be too many clicks for the average user.
Ad Blocker Extensions: Will you consider using one?
Yes, I already use one.939 (85.5%)
Nope, too much work.14 (1.3%)
I just ignore the ads.145 (13.2%)

I don't really see this working out in Google's favor (or in the favor of any ad company). With the exception of a few elegant ads that I've come across, I think most people won't bother to install ad-blockers, instead they'll just do what they've always done - ignore them. Online advertisements is a hot button issue to begin with and Google allowing ad-blocker extensions in their browser has almost no correlation with their desire for people to use it. As long as the extension doesn't violate any terms, they have no grounds not to accept them.

Be sure to check out our weekly Chrome Corner posts for other Google Chrome news, tips, and extensions.

Tags: ad blockers, AdBlockers, ads, advertising, Chrome, chrome corner, ChromeCorner, extensions, Google



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