The most pirated video game of 2009 - it's Modern Warfare 2 in a landslide

What might surprise you is the sheer volume of downloads: 4.1 million. In six weeks. Hahahah. Sorry, it's unprofessional to laugh. In contrast, the Sims 3 managed 3.2 million -- in seven months.
To put this into perspective, back in the early days of BitTorrent, a large games group shifted 300,000 copies of Doom 3 during its opening weekend. TorrentFreak go as far to say that download figures in 2009 are double those of 2008 -- mirroring the growth of uTorrent (which now has 52 million users!)
Call of Duty: Modern Warfare 2 was also the most-pirated game on the Xbox 360.The PC titles far outweigh the console games in terms of total downloads, probably because pirating on consoles is still a lot trickier.
Hit up the TorrentFreak article if you want the full charts.












Comments
22
Subscribe to commentsAyulinDec 27th 2009 10:56PM
Am I the only one who's noticed that image comes from the first Modern Warfare (i.e. COD 4), not Modern Warfare 2? Keeps on popping up everywhere as being from the latter.
Sebastian AnthonyDec 28th 2009 6:50AM
That's the price of dumping 'Modern Warfare' into Google and using whatever comes out... :)
techpopsDec 27th 2009 11:00PM
Back when I was a kid, this whole idea of pirating games felt a lot different. We'd share tapes in the playground of the latest Spectrum and Commodore 64 games. It was as nonchalant as sharing songs we'd taped to taped the night before on the radio. Today being caught doing both of those things can land you, your family and your pets bankrupt, in prison, without internet or all three.
Also back then no one could really put a figure to the amount of pirating going on. Everyone I knew had lots of real paid for games, music collections they'd bought but also shared with enthusiasm too.
Is today any different? Is it just that were seeing figures from around the world mushed together, also taking into account its just more popular today than it was back then? Has piracy really become so mainstream that its run away with itself despite the increase in penalties for doing it? Or is this just the same as its always been, just with a different spin by virtue of the better technology to track it all?
I was curious so did a little digging, and if you take a country like the US. It seems to have a 20% piracy rate (data from 2007 so out of date already but close enough to use in a comment :p). So there is still a healthy 80% not pirating. But taking a look at countries like China who have an 80% piracy rate, clearly it ran out of control there.
It's clear piracy is increasing here in the west. so what do we have to look forward to as piracy reaches a saturation point here? Will it be no longer viable to develop the kind of titles we see today that require those huge budgets. Looking at the software that was developed in the most pirated countries (mostly the third world with 90% piracy rates) recently, well that seems as healthy as anything seen in the west, Too healthy really to marry with that 80%-90% piracy stat. So what's going on there then?
Digging deeper (and going into absolute guesstimate-i-went-to-a-few-sites-that-gave-stats territory) it looks like most of the programming going on in third world countries is what the West is outsourcing to them. So if we take that away, there does seem to be a lack of any kind of career, which ties in well with the local gaming industries being largely non existent. I took a look at some of the big job sites in Bangladesh who have a 92% piracy rate. Loads of jobs for IT guys there but almost nothing for graphic/3D designers and game development related jobs. I guess anyone with those talents there is applying for positions in the west?
I'm probably missing some really important info here. All this is based on a little research so is it as bad as I'm making it look or will we forever be in a battle between the commercial and the pirate that will always find some equilibrium.
Sebastian AnthonyDec 28th 2009 6:53AM
I do wonder if the rate of piracy IS increasing or not. It's the classic 'there isn't more crime today, it's just reported by the media more often'.
I don't think we have anything to worry about, while the games industry continues to go from strength to strength.
The only REAL weapon against piracy is the quality of goods. We simply WILL pay for something that's worth it.
I tend to discount piracy in countries that can't afford things. What have you lost if a Chinese guy pirates your game -- it's not like he could ever have bought it in the first place.
Obviously the argument is to sell the item cheaper there -- but that can't happen due to grey-market imports and the like.
I think the system works just fine now really :) Damn media.
ArnieDec 27th 2009 11:32PM
I think its crazy to take the numbers as a whole and what is important is to look at these numbers by region. I think its crazy to assume that piracy rates in 3rd world countries like China & India is going to reduce anytime soon. My cousin who has a decent paying job earns Rs. 20k a month & an Xbox360 game which he buys regularly (at least the blockbuster titles) costs about Rs 5k which is ridiculous. If game publishers think they can get away with getting approximately the same amount as they do in western markets after currency conversion, I think they are delusional. You cannot expect anybody in their right mind to pay 1/4th of their monthly income for a game. Also, my cousin is in a good paying job, the majority of folks who work make substantially less. Also, currently its a lot easy to pirate PC games & since they are the largest selling games by a large margin-- I can see game developers not making PC games & instead concentrating solely on consoles.
numerwanDec 28th 2009 12:03AM
and why would they be delusional? If they dropped the price in one place, people would either import the game like canadian prescriptions, or they would bitch and complain that someone else has it cheaper...
rule of thumb... if you cant afford a game, you shouldnt be playing it...
ArnieDec 28th 2009 1:28AM
Actually they couldn't at least not on the 360 as all 360 games are regional locked. Also, its stupid because we are talking relative purchasing power. Economies work differently across the world. Also, they can afford to sell it cheaper. Distribution costs are actually incredibly cheaper in 3rd world countries compared to western counterparts because of cheap labor. Also, its a piece of software, the cost of reproducing it is incredibly minor to producing the original one. If they really want to dent pirates then they have to compete with them on price. Most pirated games are actually bought in 3rd world countries and not downloaded because of high costs of internet & bandwidth costs. Also, I clearly mentioned the relative rates they face. Its very very expensive for an Indian or Chinese person to buy an original game than for an American. If they want original game prevalance make them cheaper. There are no significant additional costs they face when selling additional copies. They can easily recover costs and a tidy profit just from selling in western markets. They should be selling at prices to create a market & not as an additional source of money. People will pay money as long as its reasonable. This can be attributed to the fact that online games are so popular in these countries. They allow the player to get in at a very reasonable sum and allow them to for a small monthly fee enjoy a good game. Also, I believe publishers should get together and sell a service like Netflix for games in 3rd world countries to better counter pirates. Consider relative purchasing power of your audience before setting a price. That is all I ask of game developers and publishers.
MarkDec 27th 2009 11:56PM
How many of these "copies" of MW2 actually work though?
Good JobDec 28th 2009 2:33PM
I'm wondering the exact same thing. However, I've heard that the number of cheats available for this game is ridiculously high so my guess is that it is somewhat like Battlefield 2 in its vulnerability and a "hack" to make the game work is readily available.
c10drumsDec 28th 2009 12:34AM
ahh come on...don't post this stuff. they'll stop making pc games altogether :P
DafretyDec 28th 2009 2:46AM
I wonder how much of this is due to the fact that they brilliantly decided to charge $60 for the PC version and did away with dedicated servers?
acmeDec 28th 2009 5:25AM
they'll blame poor sales on piracy a million times before poor decision making
Sebastian AnthonyDec 28th 2009 6:49AM
Fortunately they can't claim to have had bad sales :P
It would be nice to believe that the piracy was due to the no-dedicated-server thing.
PaulDec 28th 2009 10:23AM
Anyone here ever heard of Cory Doctorow? He writes books and sells them in stores but he also releases them for free on his website. People still buy his books even though they can get them for free because they are worth the money. Piracy isn't the problem here. If I can get something for free or pay $60 for it I am going to get it for free, try it out, and then buy it if it is worth it. I will not pay $60 for a game unless I feel it is worth it.
Sebastian AnthonyDec 28th 2009 10:26AM
Aye, the try-before-you-buy thing they've been running on Steam has been quite cool!
(They give games away for free, over a weekend, and then you either pay at the end of the weekend, or it's disabled. Pretty cool.)
techpopsDec 28th 2009 11:04PM
I read a lot of what Cory puts out. His rants can be almost as good as Molly Woods. But I don't think you can compare writing a book to making a AAA game. One costs millions of dollars to create, the other costs somewhere between funding coffee and sandwiches for a few months to supporting the author full time.
BCDec 29th 2009 12:39PM
"Anyone here ever heard of Cory Doctorow? He writes books and sells them in stores but he also releases them for free on his website. People still buy his books even though they can get them for free because they are worth the money."
There are a couple problems with generalizing Doctorow's situation to other media.
The first problem is that people like reading books in print form rather than a computer screen. You can't generalize from books (which are best-read on paper) to software, video, or music (where having a physical copy adds nothing to the experience of the media). Essentially, he's giving away a digitial (lower value) version of his books to increase sales of the higher-quality print versions. Doctorow maintains a monopoly over the print sales of his books.
Second, Doctorow is a huge ideologue. He spends a lot of time preaching about 'free media', the legalization of piracy, and how everyone who tries to stop piracy is evil. This makes a small hardcore group of people love him. This means people want to give him money to 'support the cause'. This places him in a very different category than people who are making digitial media simply for the sake of entertainment. Sometimes, I see him as degrading the entire digitial media space because he earns a few bucks (through fame-based sales) by devaluing everyone else's work (by promoting piracy). I mean, if he earns $1 but causes $10 worth of damage to other people's businesses, then it's really a parasitic business model he's using. It's unsustainable for everyone to act like a parasite.
Third, he's just one person. Books are a particular type of media that is created by just one person (or two, if you count an editor). This makes the economics a little easier (because sales have to support just one or two people), and it means it more intimate (people are more willing to give money to someone that they have a 'relationship' with). Contrast that with something like movies or software, which tend to be created by whole teams of people and can easily cost tens of millions of dollars.
Fourth, Doctorow is notoriously evasive about how he earns his money. In one article he wrote, he says that book authors simply cannot expect to earn a living anymore. Doctorow makes a lot of money writing magazine articles and doing speeches. I sometimes think that he earns barely anything at all from writing books, but he uses his books to earn him fame and build hardcore fans of his ideology, then, turns around and earns big speaking fees based on that fame and rabid fanbase. It's unrealistic to say that teams programmers can earn a giving away software and then earning a living by giving speeches. Heck, if book authors all did it Doctorow's way, the market for speaking fees would collapse because there would be too many authors and too few conferences.
I don't see Doctorow's situation as being generalizable.
Sebastian AnthonyDec 29th 2009 12:48PM
Very well summarized :)
There's always a market for extremists and sensationalists. It's quite a small market... but hey, finding a niche is pretty good business sense.
ShawnDec 28th 2009 2:15PM
"rule of thumb... if you cant afford a game, you shouldnt be paying for it..."
Corrected, in the spirit of the discussion! :)
Sebastian AnthonyDec 28th 2009 9:12PM
Pricing the arts has never been easy.
How do you put a price on a movie?
On viewing a painting at a gallery?
On a video game?
It's tough -- really tough, when you throw in the fact that transport/communication is so fast in today's world.