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Reader Comments (Page 1 of 1)
TheOtherJamesDec 29th 2009 12:44PM
I'm sure many things digital outsell their physical counterparts on Christmas Day. I see two factors that make this likely. First, physical stores tend to be closed on Christmas while online stores never close. Second, digital gifts are usually delivered immediately; You don't often have an option of the delivery date. Thus if you want to buy something digital as a gift, you have to buy it the same day you want to give it or you ruin the surprise.
Kindle books outselling physical books is probably just an artifact of the system rather than a sign of anything meaningful. What are the odds that digital download game purchases outsold physical games on Christmas too?