Bit.ly to begin checking short URLs for malicious code
With about 40,000,000 links in their database and a firmly-established position as the top short link provider on Twitter, this is great news for anyone who's ever been tricked into clicking some wolf-in-sheep's-clothing URL. According to studies, more than a third of us have been spammed with such links and about 20% report having been targeted by malware.
Bit.ly's general manager, Andrew Cohen, said "bit.ly is committed to protecting its users from spam and malware." It's going to be a big job, though, so bit.ly has partnered with Sophos, Verisign, and Websense to get things done. In the end, their efforts will add a small - but welcome - layer of protection to our daily browsing.
Here's hoping more service providers follow their example.