Google's personalized search now works even when you're not signed in
For a while now, Google has been using the search histories of its logged-in users to deliver better results through its Personalized Search feature. This convenient - or creepy, depending on your perspective - service is now available even to logged-out users. If you're not logged in, though, where does Google save your search history? In an anonymous cookie, it turns out, with a Twinkie-esque shelf life of 180 days.
Personalized search is handy for bringing the sites you actually tend to visit to the top of your search results. That way, Google will know, for example, that you're searching for Six Feet Under, the TV series, and not Six Feet Under, the band. To see how Google customized your results, look for a "view customizations" link at the top right of your search results. If you're more concerned about privacy than convenience, you can opt out of Personalized Search. Otherwise, it's turned on by default.
Personalized search is handy for bringing the sites you actually tend to visit to the top of your search results. That way, Google will know, for example, that you're searching for Six Feet Under, the TV series, and not Six Feet Under, the band. To see how Google customized your results, look for a "view customizations" link at the top right of your search results. If you're more concerned about privacy than convenience, you can opt out of Personalized Search. Otherwise, it's turned on by default.













Comments
2
Subscribe to commentsder_tuxmanDec 6th 2009 12:22PM
OK, great, so they even do profiling WITHOUT your actual agreement.
Google sucks.
Promotional ProductsJan 12th 2010 11:00PM
I personally think even as a practical tool it's suspect, let alone the privacy issues.
For example with home use there will often be more than one person using the same computer/login. It's quite possible that different people will mean different things when searching (let alone the same person on different days) and presuming one person per computer/login is often only true for business use not home use.
Overall I think that a lot of this is more due to google engineers already having done most stuff and needing to keep changing things to keep in a job, rather than any practical use to the customer.
Matt
http://www.adproducts.com.au