Times Skimmer: a different look for the New York Times

It's hard out there for a newspaper. Even if you're the New York Times, survival still depends on finding new ways to get eyeballs on your articles (and your ads). The NYT's latest trick is called Times Skimmer, and it's a convenient, attractive new way to read the paper's major headlines online.

Articles are presented in a grid, using the same fonts the NYT uses in its print edition. It looks sharp, it's quick to read, and ads are actually pretty minimal: one ad per page, and the ad isn't bigger than any of the articles in the grid. You can browse the paper by sections, including all of the NYT's blogs and current hot news topics. Times Skimmer might not be enough to pull me out of my RSS reader on a regular basis, but it is seriously pretty.

[via ReadWriteWeb]

Tags: new york times, news, newspaper, NewYorkTimes, reader, rss, times skimmer, TimesSkimmer, web app, web services, WebApp, WebServices