Hot on HuffPost Tech:

See More Stories
Engadget for the iPhone: download the app now
AOL Tech

Finally, serious competition for iTunes...from Sony!

They've been awfully quiet the last couple of years, except for the recent PS3 price reduction and slow drip-feed of good games. But it seems, after the appointment of a new CEO back in 2006, the results of some internal reshuffling might finally be coming to fruition!

There's no name for the new software reported on by BusinessWeek. There's also very few details of the functionality Sony's iTunes-killer will actually utilize to draw people away from Apple's soft, white allure and into their black, serious grasp.

BusinessWeek suggests that the software will try to differentiate itself from iTunes by including Picasa- and YouTube-like functionality, allowing users to upload videos and photos from their (Sony?) cameras. Other than that... who knows what Sony has up their sleeves?

Sony are huge however -- multi-national robber-baron 'XBox' huge -- with an additional vast library of music and movies. They also have a large installed base of PlayStation owners (that's fast increasing!) It wouldn't be a surprise to see some kind of 'PlayStation App Store' included in Sony's new software.

We shall see!

[via BusinessWeek]

Tags: app store, AppStore, itunes, software, sony