Reader Comments (Page 1 of 1)

(Unverified)Nov 17th 2009 11:45AM

Neutral

SEOs have known for years that Google factors in page performance two ways:

1) The slower your site responds, the less aggressively they crawl it. Googlebot is often a large plurality of traffic on many sites, and Google knows they need to be careful about strangling the very sites they're trying to index. That said, if they put you on a less aggressive crawl, you're going to have fewer URL in their index, period.

2) Secondly, they rank slow sites lower. This is just a simple user experience point. If all the sites returned by Google took 8 seconds to respond to your click, you'd eventually get frustrated with Google for steering you to sites that don't work well. It only makes sense for Google to reward fast sites, and they do.

"not some unsubstantiated rumor" indeed. This has been a well known fact for a long time.

Dislike

Report

Add your comments

Your comments:

Remember me

E-Mail me when someone replies to this comment

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.