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Rejoice, surfers! Bing it up with free WiFi access across the US

In exchange for just one search on Bing, Microsoft's new search engine, Microsoft will grant you free WiFi access on hotspots nationwide (but mostly in airports and hotels).

Apparently the offer began in September but perhaps they've been steadily unrolling it across the country as they only just announced it officially yesterday.

It's an interesting approach to marketing, and no doubt not the cheapest one either. But they're reporting good 'engagement rates' well above the usual .1 or .2% and will continue the scheme for the foreseeable future -- so enjoy your free wireless access! (As a juicy, related titbit, and in no way coincidental, Yahoo will be providing free wireless access at Times Square in New York City, for an entire year.)

Whether it's worth Microsoft's money or not may never be known. But one thing's for certain: Microsoft are famous for their brazen and fearless love of loss-leading -- they have the cash to do it, so why not?

And I tell you what... I would switch to Bing if Microsoft paid for my Internet connection. Wouldn't you? Now there's an interesting thought.

[via MediaPost]

Tags: bing, marketing, microsoft, search, wifi