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Zoho rebrands as FakeOffice (not really, but it's catchy, no?)

Over the past few years, Microsoft has had to contend with increasing competition from free, web-based office suites such as Google Docs and Zoho Office. And when I say contend, I mean, maybe start taking notice of. There's no doubt that MS Office is still the 800 pound gorilla in the word processing, spreadsheet, and database field. But free competitors including those online applications and desktop solutions including IBM's Lotus Symphony and and the open source can't make the folks in Redmond very happy.

So it probably shouldn't be that surprising that Microsoft Online VP Ron Markezich referred to Zoho, Google Docs, and Zimbra as services that offer "fake Office capabilities."

What was a bit surprising is how well the Zoho team took that idea and ran with it. Zoho CEO Sridhar Vembu wrote a blog post about the topic yesterday. And today the company launched, a site that compares Zoho's application suite with Microsoft's.

Not surprisingly, Zoho points out a number of features that it's products offer that Microsoft's doesn't. Clearly, MS Office has a few features up its sleeve that you won't find in Zoho Office, including 100% compatibility with all those Office documents your friends and colleagues keep sending you. But it's worth checking out the site for the Fake Office "work online" music video, and the little comments such as the Twitter gadget, which is powered by "Fake MS Access."

Zoho has actually been an innovator in the online office space for a while, and most of the company's web apps offer far more features than competing Google Docs. But it's tough for a company with an unusual name like Zoho to take on the big guys like Microsoft and Google. Maybe Vembu should think about permanently changing Zoho's name to FakeOffice? It does have a nice ring to it.

Unfortunately has already been registered, which is why Zoho had to grab a .org address for their site.

[via Instant Fundas]

Tags: fakeoffice, microsoft office, MicrosoftOffice, office, zoho