Google adds mobile tracking and intelligent alerts to Analytics

Google has announced some major improvements to its Google Analytics traffic tracking package, mostly focusing on improving the way it tracks mobile devices. Adding a new snippet of code to the mobile version of your site will get you traffic analysis from mobile devices, and it works regardless of whether a visitor's mobile browser supports Javascript. Google has also added features for iPhone and Android developers to track how users are engaging with their apps. Aside from these mobile features, users will also be able to customize which variables Analytics will track.

The other big news is something called Analytics Intelligence. Analytics Intelligence watches the traffic patterns on your sites and alerts you if anything changes. It handles huge spikes or drops in traffic, but it can also drill down to look at changes by location and other factors. Alerts are customizable, so you'll only get email about changes you actually care about.

[via CNET]

Tags: analytics, google, statistics, tracking, Traffic