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Bing makes search deals with Facebook and Twitter

With so much hype about real-time as the future of search, it makes sense that the major players in search would make moves to partner up with real-time networks like Facebook and Twitter. What's surprising is that the first big move is coming from Microsoft Bing, and not from Google. At today's Web 2.0 summit, Bing announced deals with Twitter and Facebook, which will allow Bing to start searching those sites' status updates. The Twitter search was demonstrated at the conference, and you should be able to play with it later today at bing.com/twitter. The Facebook product isn't due out until later, but it will give Bing access to all Facebook's public status updates.

Bing showed off some impressive features of its Twitter search product at the conference, including filtering of duplicate tweets and adult content. It also expands bit.ly URLs, so you know where those shortlinks lead. Unlike Twitter's own search, Bing's product attempts to deliver not just the most recent tweets, but the most relevant.

Apparently, both Twitter and Facebook have been talking to Google as well, but Bing is first to make a deal. The two deals are separate and non-exclusive, meaning that Twitter and Facebook aren't getting into bed together (yet) and that there's still room for Google to make a play like the one Microsoft just pulled off.

[via CNET]

Tags: bing, facebook, real-time, realtime, search, twitter

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