Apple allows free-to-paid demo apps on iPhone

One of the biggest complaints about Apple's iPhone App Store has been the lack of any way to try an app before you buy it. Apple has addressed that issue by allowing free-to-paid app upgrades. This means apps that used to have two separate versions, free and paid, will now be able to merge into a single download, with the ability to buy an upgrade from within the app.

Apple has been pretty strict about rejecting demo versions of apps although "lite" apps have been allowed. Basically, developers weren't allowed to give away a feature-crippled free version of an app for the purpose of upselling customers to a feature-complete paid version. That rule made Apple look harsh compared to competitors like Android, which offers a trial period after which users can get a refund on an app they don't like. If Apple isn't going to do something like that, allowing demo capabilities is the next best thing.

[via TUAW]

Tags: app store, apps, AppStore, demo, free, iphone, lite