Pepsi launches sleazy "Before You Score" iPhone app
Pepsi just put out a new iPhone app to promote its energy drink brand, AMP, but it already seems to be backfiring. The app is called "AMP Up Before you Score," and it gives guys tips and lines for picking up different types of girls. As girl-oriented blog Jezebel astutely points out, the "types" are part of the problem. It's 2009, and we're still breaking women down into 24 different clichés? Give me a break, Pepsi. For an extra-sleazy touch, you can use Before You Score to post about your successful "scores" to Facebook and Twitter. I can try to see the other side of this - it's so over the top that you can't take it seriously, and it has to be a fun joke, right? - but it's not really fun or funny. Way to use technology to move society backward, major soft-drink manufacturer! You don't have to take my word for it, though. This one-sentence review of the app from a female friend of mine tells you everything you need to know: "I wonder if it tells you how to remove your shoe from your esophagus if you screw stuff up?"
[via Jezebel]
