Marketing firm sues pizzeria in Facebook libel case

A marketing firm in Knoxville, TN, is suing its former client, a pizza place, over negative comments left on Facebook and Twitter. Even if this lawsuit weren't doomed to fail, and even if the marketers, Low and Tritt, had asked for less than an absurd 2 million dollars from The Pizza Kitchen, this would still be a terrible, useless bit of litigation. Without this lawsuit, I would never have heard of either of these businesses, and I certainly wouldn't have known about these supposedly libelous comments.

Without this lawsuit, you wouldn't be reading this post. If their goal was to avoid a negative image in the media, this marketing firm has failed on a grand scale. In fact, they could learn a thing or two from The Pizza Kitchen. Even though they only have one store, attracting this lawsuit has led to global media attention beyond anything Low and Tritt could have landed them when they were still a client.

Tags: facebook, lawsuit, libel, marketing, pizza, twitter