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Reader Comments (Page 1 of 1)
(Unverified)Oct 6th 2009 9:00AM
I really do think it's a good policy to have...They should at least give it some more concrete guidelines...but I'd like to know if the blogger got paid or if they received other services.
If you receive a free copy of the product you're reviewing or something, I think that's fine to not disclose. So your case of going to the restaurant and occasionally getting a free meal would be covered but not if the restaurant has an arrangement to give you free food on the assumption that you will consistently give them good reviews.
If you are reviewing a some software and the company pays you a few hundred bucks or whatever a year, that's something I'd like to know...because then you go from a third party opinion to a paid spokesperson.
vicagredaOct 6th 2009 10:38AM
Right, I'm not really against this *idea* because the line between a blog or splog or whatever is fuzzy.
But I think the onus should not be on the blogger, but on whomever gives the gift (if that is what it is). NFR licenses for software is a pretty common, low-friction method of sending stuff for review.
We've all been talking about this since PayPerPost reared their ugly head, but celebrity endorsements, etc. it's all a very nebulous thing right now. As Grant said, it's almost impossible to enforce. And it won't stop fake reviews on Amazon, Yelp or the App Store...