Yahoo! rolls out first video ad in new marketing campaign... about You

Yahoo! is embarking on a new marketing campaign to convince users that the company's web services are all about "You." The mission is to reposition Yahoo! as a consumer-focused company. A few days ago, we mentioned that Yahoo!, for example, was unloading enterprise email service Zimbra and classifieds company HotJobs, which aren't really aligned with the new mission statement.

That said, if you look at the company's first TV spot for the campaign, you'd be hard pressed to tell exactly what that mission was. For about 55 seconds, Yahoo! clearly wants you to hear the word "you" a lot. And that ad is certainly dynamic, features vibrant colors, and locations from five different countries.

But you have to wait until the last few seconds of the ad to even find out what the company is... and there's absolutely nothing in the ad to explain how you'll be able to "consumer, share, buzz, destroy, earn, flirt, or watch." Of course, a TV spot that showed Yahoo! Messenger, Mail, Buzz, Video, or other web-services would be a heck of a lot less interesting.

What do you think? Is the new ad effective? If you haven't visited Yahoo! in a while, does it make you want to give the company another try?

Tags: advertising, yahoo