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Webmaster 101: Keyword Metatags don't mean a thing
No matter whether you're a web-developer, blogger or website owner, you've no doubt heard of metatags. These small snippets of information are great for hinting at the page's content - however since their inception, these tags have been open to abuse in attempts to game search engine results, none more-so than the "Keyword" metatag.In recent years, Google has long-ignored the keyword metatags - and a post today from Google's Matt Cutts confirms that the search engine's results remain unaffected by any keyword metatags you may place in a page (and it's important to remember that Google continues to support other metatags as part of their Page Rank algorithm). One other metatag - the description metatag - is also ignored in determining results, but normally the description tag's data is used as a snippet to describe each hit on a results page.
Comments
6
Subscribe to commentskevSep 21st 2009 10:35PM
Just the editor in me... "In recent years"..."long-ignored" is really contradictory, isn't it?
SjaySep 21st 2009 10:07PM
I have heard about this as well but in couple of recent SEO articles that Google has done is addressing the importance of having unique meta tags for each page that describes the page.
I thought Google dose not highly depend on meta tags but still its checking or make them as guide for their bots.
whiskeySep 22nd 2009 2:34AM
Content is king! And that's why I keep telling my clients to hire people to write good web copy instead of half assing their jobs by using someone from the office to do "good enough" web copy.
Your site will be better on the page rank by following this simple suggestions:
Keep it simple, keep it real, keep it awesome. That's it. The rest is how you manage people to get interested in getting to your site and read what you have to say (and this is where marketing guys should be putting their brains into, instead of developing buzzwords).
The more people show appreciation for your content, the better it will show up in ranks that's about it.
MatthewSep 22nd 2009 4:24AM
Thanks for sharing.
JenniferSep 28th 2009 11:14AM
Because the description meta tag DOES become the search snippet, it's extremely important. First impressions. I've read completely unintelligible snippets before that pre-emptively tell me how authoritative a site is -- whether it is or not is besides the point, but people have little time and the page title and description tags distill the webpage content, which includes the primary keyword/s. I've heard some search authorities go so far as to compare the title and descr tags to the components of a well-written PPC ad.
Email Marketing SolutionsOct 6th 2009 5:18AM
Informative post. hope will help my seo adventure.