Adobe gets into advertising biz, teams up with Gigya
After Adobe's recent acquisition of analytics giant Omniture for $1.8 billion, there was a lot of speculation that Adobe was beginning a foray into the advertising. Now we've got some more clues, since Adobe's partnering with Gigya, a company that distributes widgets and advertising. Now, Adobe's got its fingers in every part of the process, from content creation to ads to analytics. Adobe's new Distribution Manager lets developers share their Flash widgets on 70 sites, tracks traffic for the widgets, and serves ads. Destinations include Facebook, MySpace and iGoogle, amongst others. It also supports mobile devices, including Windows Mobile and Symbian phones. The iPhone is also (sort of) supported, but without Flash, the widgets have to be part of approved app store apps. Developers can follow their traffic and ads with - what else? - an Adobe Air app.
[via Techcrunch]
