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RIAA hopes unpaid child labour will help fight piracy

It's no secret that I reserve special levels of scorn for the Record Industry Association of America - the music industry body whose moments of fame include suing the dead for copyright theft and in the process destroying any consumer goodwill towards the music labels. It's not that I loathe paying for my music - nothing could be farther from the truth - it's just that as a legitimate customer, I can't help but feel that I get the rough end of the stick for being honest.

Whilst most adults know that it's illegal to share music online, there's clearly a question of how to teach school-kids the law - and their fair-use rights. Enter the RIAA's recently updated "Music-Rules!" curriculum, which encourages youngsters to create class projects to educate their peers in how to legitimately obtain music:
Imagine that you are in the music industry... With your team of fellow music industry employees, plan an information campaign that lets others know why it's important to get their music the right way... You'll want to convince your classmates that your teams' plan is the one that will become the class project!

Challenge: Take your campaign a step further by contacting the editor of your community newspaper or the director of your community cable television station to see if you can submit an article or video about your campaign.
Whilst it's understandable that the RIAA would seek to 'educate' children in the legality of sharing music online, the convenient ommision of fair-use (complex though it may be to explain to younger children) means that the RIAA's campaign fails to convince us it's anything more than a glorified PR campaign. After years of intimidating adults, and now attempting to use children as unpaid PR hacks, it's hard to do anything but criticise the RIAA's ongoing tactics.

[Via Boing Boing]

Tags: Music Labels, MusicLabels, RIAA